In my blog post titled, How to Use the Internet to Promote Your Business, I mentioned the importance of content in search engine optimization (SEO). You can have a visually pleasing site, but if you lack heavy content, you just will not achieve high Google ranking.
As SEO expert, Shimon Sandler, says, “Google likes content-heavy sites vs. content-light sites.” According to Sandler, generally the more pages of content you have on your site, the better. It is “better for keyword ranking…better for users.” Sandler says to think of content building as an “ongoing investment which adds value for your site visitors, will help you champion keyword rankings, and will drive more traffic to your site.”
Mark Jackson of Search Engine Watch says well written content is important for three reasons:
- Engages the reader
- Increases search engine rankings and traffic
- Promotes the likelihood of quality links from other sites
Jackson elaborates on why content increase search engine rankings:
Think of this way: each search engine is programmed and designed to crawl each site in a manner similar to a human. Information is stored and viewed as more or less important based upon what a human is most likely to consider important. You can have the best META tags in the world, but search engines reward Web pages where the tags match up with the page’s copy.
Now that you know content is king with SEO, start writing!