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Why Content is King With SEO

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In my blog post titled, How to Use the Internet to Promote Your Business, I mentioned the importance of content in search engine optimization (SEO). You can have a visually pleasing site, but if you lack heavy content, you just will not achieve high Google ranking.

As SEO expert, Shimon Sandler, says, “Google likes content-heavy sites vs. content-light sites.” According to Sandler, generally the more pages of content you have on your site, the better. It is “better for keyword ranking…better for users.” Sandler says to think of content building as an “ongoing investment which adds value for your site visitors, will help you champion keyword rankings, and will drive more traffic to your site.”

Mark Jackson of Search Engine Watch says well written content is important for three reasons:

  • Engages the reader
  • Increases search engine rankings and traffic
  • Promotes the likelihood of quality links from other sites

Jackson elaborates on why content increase search engine rankings:

Think of this way: each search engine is programmed and designed to crawl each site in a manner similar to a human. Information is stored and viewed as more or less important based upon what a human is most likely to consider important. You can have the best META tags in the world, but search engines reward Web pages where the tags match up with the page’s copy.

Now that you know content is king with SEO, start writing!

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: Internet marketing
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How to Use the Internet to Promote Your Business

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So, you just created a website for your business. What should you do next? The answer is simple: search engine optimize (SEO) it, baby! SEO is making your website attractive to search engines such as Google and Bing.

Stephanie Leffler the Senior Vice President of Network Solutions gives three important SEO tips:

  1. Have content. (In other words, regularly add blog posts to your site.) Leffler points out that many sites have great photos, but not much text. Search engines look for text.
  2. Get more sites to link to your site.
  3. Use title tags and meta text. (Watch the following video to understand what both terms are.)

My own website, where you are most likely now reading this blog post, is listed at the top of the Google page. If you type in my name, Gina-Marie Cheeseman, my website is listed as the first result. I believe this is partly a result of having submitted it to every search engine known to man. As Leffler pointed out, if you are listed on one search engine, you are likely listed in others. Go to SubmitExpress.com and use it to submit your site to over 40 search engines for free. (Don’t you just love the word free?)

I also believe the fact that I submit my articles to social networking sites such as Twitter and Delicious helped get my site to the top of Google. Some people are put off by Twitter. They shouldn’t be because you don’t have to spend much time on Twitter to promote your site’s content. Check out Twitterfeed.com in order to set up an automatic Twitter “feed” for your site. By setting up a feed, all new content on your site will automatically be tweeted on your Twitter account.

Don’t forget about Facebook! Facebook has an application that allows you to link your Twitter account to you Facebook. By linking the two accounts, your tweets will appear as updates on your Facebook profile.

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: Internet marketing
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Getting Past Writer’s Block

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Staring at the computer screen without a clue how you will begin your article or post is the dread of all writers. It is particularly dreadful when you are under the proverbial gun of a deadline. Commonly known as writer’s block, instead of dreading it, embrace it. Yes, you read that sentence correctly. Embrace writer’s block. Think of it as forcing you to find inspiration.

How do you find inspiration while suffering from writer’s block? One thing I do is play word games on my computer. I can’t quite explain why it removes writer’s block, but it works for me. I have found some great word games at Yahoo and Shockwave.com.

If you are assigned a rather vague topic to write about try researching that topic to see what other writers have done. For instance, if the assigned topic is about global warming type in “articles about global warming.” Read the articles and see if there is a topic you want to learn more about, and then get to work researching it.

Every writer should use social networking sites to market their work and establish contacts with other writers. There is another use for social networking sites: they offer a pleasant distraction when you have writer’s block. Sometimes a distraction is all you need to ‘unblock’ your creativity.

Subscribe to a number of magazines about subjects you either write about or would like to write on. When you are suffering from writer’s block grab those magazines and start reading. You just might find a subject you are interested in.

If you are a writer you must be a reader. The next time you have writer’s block, pick up the book you want to find time to finish. There is something about reading a good book that inspires a writer.

: writing
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